Part 4 of 4
Hi everyone, welcome to Part 4, the final episode of this 4-part series on Skype Marketing. Let’s continue this final episode where we left off yesterday. Let’s talk a little bit about profiting from Skype groups. Now, in the Internet marketing world, this is kind of popular right now.
A lot of Internet marketers are creating Skype groups and then charging people to participate in the Skype group. And it’s actually very valuable and very ingenious if you think about it. If you get one known guru or multiple gurus that want to get together and start a Skype group and basically it’s kind of an ‘Ask Abby,’ it’s a question and answer kind of format. People pay money monthly to belong to a Skype group that they can then ask questions.
Well the beauty of it from the guru’s perspective is that the guru doesn’t have to sit there, tied to their computer all day every day answering Skype questions. If they go into this with a couple of other gurus, then they split the questions among them, but also, as you add people to your Skype group, you’re going to be adding more and more people that have talents and capabilities themselves, and oftentimes it’s other people in the Skype group that answer those questions.
So what happens is you get somebody who is an ACL expert in there, you get a different person who is an offline marketer in there, you get a different person who is a webinar expert on there, you get a different person who is a social media marketing expert – and then you have all these different people being able to answer different questions from different people.
The webinar expert might want to know how to promote their webinars on Facebook, the Facebook person might want to know how to do things, you know, create a product to sell on Facebook.
I mean there’s a lot of collective and collaborative opportunities once you get those people that have a skill or capability all in the same group. Largely, that’s what they do: they put together a group, you’ve got a few key people in there to answer the majority of the questions and then, over time, as you build up your customers, you’ll find that your customers are actually starting to answer each other’s questions.
And to be honest with you, you would think that if I’m paying to be part of a Skype group, I would be disappointed if I had to be answering questions for other people. But honestly, most people that have something to offer, some people have learned something and they genuinely want to share and teach other people.
They’re fine with the fact that they’re paying monthly to belong to a group that they can get their questions answered, but yet they’re also providing the answers to a lot of other questions as well; so they’re providing value to the group.
So it’s not just the monthly fee that they’re paying, it’s also coming back and providing value. Now honestly, for my groups, anybody that gets sent to one of my groups and all they do is take and they take and they take and they ask questions and they ask a million questions and they’re never implementing anything and they’re just always asking questions.
I would rather not take their money and I would rather get them out of my Skype group and have them go, you know, burden somebody else than to have them constantly bringing down the people who are actually trying to do something. So you do need to manage your Skype groups and make sure that they stay very, very valuable to the participants.
And so, you need to weed out anybody who is devaluing that or degrading that. But the overall value of a Skype group can grow very, very quickly and it can grow to hundreds and hundreds of people and provide lots of value.
And here is another concept that I want to share, and it’s kind of the hierarchy of Skype groups or the nesting of Skype groups. So let’s say you create a Skype group and initially it’s a free Skype group.
You create this group and you start offering the access to this group for free to your customers and you’re building this group up and, over time, you’re going to notice that you have some people who have been in the group for a while and they’re the hyper-active people, they’re the valuable people, they’re the ones constantly responding to people’s questions, they’re the engaging people.
Reach out to those people and invite them to your paid Skype group, right? So take those people that are providing value to this free group and invite them for free to come to your paid Skype group. Now what do that does is it plants valuable people into your paid Skype group.
Now you’ve got a Skype group that not only has you answering questions, but you have these people who have already proven to you, in this free Skype group, that they’re very engaging, they’re very interactive, they’re very helpful, they participate a lot and now they’re in your paid group, providing value to that group as well.
Now they should be getting value as well, they
should be getting value from you and the other members, but it’s a great way to ‘plant’ those folks. And then, over time, say you have your free Skype group and then you have a $7 a month Skype group – just an entry level Skype group, at $7 a month, something everybody can afford – and then you find your hyperactive people from there who are providing a lot of value.
Then you invite them to your $27 a month, more valuable Skype group, you VIP Skype group, and then you’re selling the access to that Skype group for $27 a month and you already have you and other valuable Skype group members in that Skype group. And then you can take that and do that again.
As that grows, and you get more people that are hyperactive in that group and providing a lot of value in that group, you can take them from that $27 Skype group and move them into your high-level coaching group, into your $97 a month coaching group.
If they’re providing value at all of these levels and you’re inviting them for free to participate in your other groups, more often than not they’re going to continue to participate.
But if they don’t, you just remove them from the higher group, leave them in the other group, and they can continue to participate at the level that they want to participate. But I think that more in perspective, you can bring to the table, the more valuable a Skype group can be as well.
And as you’re developing your given Skype groups, keep in mind too that you can create special list Skype groups. So if you’re in the corporate world and you’re all about Forex investing and you’ve got a bunch of buddies and pals that are also Forex guys, you can actually create a Skype group just with the 3 or 4 or 5 of you in it and you guys can just chat about Forex, right?
That group is just specifically for talking about that particular topic and providing value to each other. And it’s just, you know, 3, 4, 5 of you guys in that group and it’s a great and easy communication platform for you guys to be able to talk about whatever it is that you’re interested in. You can take that to a lot of different levels as well, as you can create one for any kind of niche market or any kind of business strategy that you wanted to.
You could actually have a Facebook Skype group that talks about Facebook or Facebook marketing. You’ve got a social media Skype group. You can have a ‘How to do a webinar’ Skype group. You could create all these various Skype groups and not only are you the guy providing value, but the people in the group are providing value.
Now you have to be somewhat careful with creating too many Skype groups for you to be able to participate in, because if you’re the secret sauce of the Skype group and you’re not in there on a regular basis every couple of days commenting and participating, then the group is going to notice that you’re not there, you’re gone, you know, ‘why are we in this group with you when we could just take all of these people and go to another group.’
And that is one of the challenges that you have. Those people could all leave and invite the people that are in that group to go with them. So you really want to make sure that you are participating in your own groups. Don’t just create a bunch of groups for the sake of having groups, and create a bunch of groups to make money, if you’re not going to continue to provide them value and continue to develop those groups and continue to work with them.
Now some of the things that you can also do is you can have Skype groups for your sales channel. So you can have Skype groups for your re-sellers, or Skype groups for your distributors, Skype groups for your down line, Skype groups for your affiliates, Skype groups for your Solo Ad, so if you have Solo Ad people that you’re buying Solo Ads from, you can put them in one – just depends on how you want to communicate with them.
If it’s something when you want to have a personal conversation and a personal relationship with them, but you have several of them and you’re okay with them all communicating with each other, a Skype group is perfect.
If you want to have a one-on-one private conversation, obviously just reach out to them in Skype, just have a one-to-one conversation with them. If you want to provide them value, create a Skype group and provide them value. If you want to participate in groups and get that value, then obviously participate in groups.
So this whole concept of Skype and Skype groups I think it’s probably not even the tip of the iceberg as far as what you can do to leverage Skype. It has been hugely valuable. I know that when people hear about Skype and hear me rant and rave about how Skype is, conception-ally they think of Skype as just an instant messaging and voice telephone call application and they don’t quite understand.
But when you start leveraging the power of the Skype groups, you start leveraging the power of stalking and being able to connect with people on Skype, Skype has a huge business implication and it’s a huge part of my overall business marketing. So hopefully I’ve shared with you some things about Skype that you weren’t previously aware of.
Just know that to me it’s a social media platform, just like Facebook, Twitter, LinkedIn or any other platform. But it is a more direct, it is that sniper approach to being able to reach out to a specific person or to a small group of people, privately and individually, and it can be leveraged along with the other social media, along with Facebook, Twitter, LinkedIn and Instagram and other platforms.
But Skype itself is a much more personal communication tool. And I believe that long gone are the days of sending an email to reach out to somebody and then waiting for a reply; I think social media and Skype are much better tools for reaching out to people a lot faster, a lot more personable and being able to provide them a lot more information in a better way.
And again, thinking about reaching out to those that you’re trying to develop a relationship with, be it a guru, be it a junior guru, you know, reach out to them through social media, reach out to them through Skype, you can find them and develop that personal conversation with them on Skype. But provide them value, do for them, serve them first, before ever thinking about asking them to do anything for you.
And once you’ve developed those relationships, continue to expand those relationships by providing value to them and then leverage the value of the Skype groups to include those people, to join groups that those people are in and also to develop your own groups and to provide value to your partners and affiliates.
And keep in mind there’s almost an endless number of ways you can leverage Skype itself and Skype groups to promote and grow your business. Skype is an insanely powerful tool. Hopefully you’ll be able to leverage it and learn how value it as much as I do. Thanks for reading my blog, take care!