Anthony C. Flatt is a veteran entrepreneur, business strategist, and sales conversion expert with over 30 years of experience and more than $100 million in sales generated.
From global giants like GE, Fujitsu, and LG Electronics to startups and his own ventures, Anthony has led initiatives that transformed underperforming operations into scalable, profitable machines.
He's the creator of The CLEAR Path System, a proven framework for increasing sales conversions without spending more on traffic. Anthony’s unique “3% Mindset” philosophy—based on decades of outperforming the norm—challenges conventional thinking and helps entrepreneurs and business leaders win by doing what the other 97% won’t.
Anthony launched his first business at 19 and has since trained over 2,557 professionals, built multiple companies, and authored systems that simplify sales, streamline operations, and unlock hidden profit already inside the business.
His secret? No fluff. No gimmicks. Just practical strategies, intelligent automation, and relentless clarity.
Outside the boardroom, Anthony served 10 years as Chairman of Team Georgia USA Wrestling, earning national recognition—including the President’s Award and Chairman of the Year—from USA Wrestling for his leadership and contributions to youth sports.
Whether you're reading his books, listening to his podcast, or working with him personally, expect real-world insights, zero excuses, and a path that actually works.
Business Growth Books by Anthony
The CLEAR Path System
Double Your Conversions
Without Spending Another
Dollar On Marketing
Being The Other Three Percent
How Winners Think,
Act and Succeed
Where 97% Fail
APC Fast Start Formula
How to Create a Sellable Digital Product in a Weekend
What do people who have worked with Anthony say:
Rick Reagan
Sr. Product Manager
Fujitsu
"It was a pleasure working with Anthony at Fujitsu. Anthony is extremely well connected in the broadcast industry and knowledgeable. Anthony closed numerous business deals.
It would be an honor to work with Anthony in the future.
Thank you Anthony for some wonderful times at Fujitsu."
Mark Jeffery
Sr. Director Technical Strategy
Ericsson
"Anthony is the consummate sales professional. He integrates himself deeply into his customers hierarchy to keep pulse on what they need now, and what they will need in the future. He clearly communicates those needs internally to make sure that the right products are on the roadmap, and ultimately priced and packaged appropriately. It was a pleasure to work with Anthony"
Lacy Pack
Director of Technology
DirecTV
"Anthony provides what a customer expects...fast responses, attention to requests and having the customers best interest in mind while supporting his companies goals. Having experience with Anthony from a co-worker standpoint, as well as having him as an Account Executive selling to me, I cannot say enough about his professionalism."
Mark Jensen
Sr. Manager - Video Engineering
Cox Communications
"Anthony provided extremely valuable information and insight into how Tandberg's various products and services could be leveraged by Cox Communications. Through my position at Cox I was responsible for the interactive television strategy and I often called upon. Anthony was a trusted resource to assist in that planning."
