APC Format Selector

APC Fast Start Format Selector

Find your perfect fast content format in minutes

This tool will help you select the ideal fast content format for your digital product based on your skills, audience, and preferences. Answer a few questions to receive a personalized recommendation from the 5 formats featured in the APC Fast Start Formula.

Find Your Ideal Format

Answer these questions to determine the best fast content format for your digital product:

The 5 Fast Content Formats

1. Audio Series

What It Is

A collection of audio recordings focused on a specific topic, typically structured as episodes or modules that build upon each other.

Best For

  • People who communicate well verbally
  • Topics that can be explained through speaking
  • Audiences who prefer to learn while doing other activities
  • Creating content with minimal technical equipment
  • Quick production and turnaround

Sample Structure

Audio Series: "[Your Topic] Mastery"

  1. Introduction (5-7 mins): Introduce yourself, the problem, and what listeners will learn
  2. Episode 1 (10-15 mins): Foundation concept #1
  3. Episode 2 (10-15 mins): Foundation concept #2
  4. Episode 3 (10-15 mins): Implementation strategies
  5. Episode 4 (10-15 mins): Troubleshooting common challenges
  6. Episode 5 (10-15 mins): Next steps and advanced applications
  7. Bonus: PDF companion guide summarizing key points

Implementation Tips

  • Record in a quiet space using your smartphone or computer
  • Keep episodes bite-sized (10-15 minutes) for easy consumption
  • Use a simple intro/outro format for consistency
  • Include a simple PDF companion guide with key points
  • Consider hosting on platforms like Gumroad or Podia for easy delivery

Value Maximizers

  • Include timestamps for easy navigation
  • Add a transcript for those who prefer reading
  • Create a simple workbook to accompany the audio
  • Include examples and stories to illustrate points
  • End each episode with an actionable task

2. Slide Presentation with Narration

What It Is

A visual presentation with slides accompanied by your narration explaining concepts, steps, or strategies. Can be delivered as a recorded webinar or video series.

Best For

  • Visual topics that benefit from diagrams or examples
  • Processes that can be broken down into steps
  • Audiences who prefer visual learning with explanation
  • Demonstrating software or techniques
  • Creating a more "professional" appearance

Sample Structure

Slide Presentation: "[Your Topic] Blueprint"

  1. Introduction Slides (5-8 slides): Problem statement, about you, what they'll learn
  2. Section 1 (6-10 slides): Core concept explanation with visuals
  3. Section 2 (8-12 slides): Step-by-step process breakdown
  4. Section 3 (6-8 slides): Implementation examples and case studies
  5. Section 4 (4-6 slides): Common obstacles and solutions
  6. Conclusion (3-5 slides): Summary, next steps, and call to action
  7. Bonus: PDF of slides for reference and note-taking

Implementation Tips

  • Use simple slide templates (PowerPoint, Google Slides, Canva)
  • Focus on one key idea per slide
  • Use screen recording software like Zoom, Loom, or OBS
  • Keep slides visually clean with minimal text
  • Use visuals, diagrams, and screenshots to illustrate points

Value Maximizers

  • Include practical examples showing your solution in action
  • Provide editable templates when applicable
  • Break longer presentations into digestible modules
  • Add chapter markers for easy navigation
  • Include a downloadable action guide to implement learnings

3. One-Problem Mini-Course

What It Is

A focused, step-by-step course that solves one specific problem for your audience, delivered in a structured format with clear outcomes.

Best For

  • Teaching a specific skill or technique
  • Processes with clear step-by-step implementation
  • Problems that require explanation across multiple lessons
  • Building authority in your niche
  • Creating a product that can lead to higher-ticket offerings

Sample Structure

Mini-Course: "Solve [Specific Problem] in 5 Days"

  1. Welcome Module: Course overview, how to get the most from the course, expected outcomes
  2. Module 1: Understanding the problem and why traditional approaches fail
  3. Module 2: The core framework or methodology for solving the problem
  4. Module 3: Step-by-step implementation guide
  5. Module 4: Troubleshooting common obstacles
  6. Module 5: Case studies and success examples
  7. Bonus: Implementation workbook, templates, and checklists

Implementation Tips

  • Keep each module focused on one clear learning outcome
  • Use a mix of video/audio lessons and written materials
  • Include action steps at the end of each module
  • Create simple worksheets to help implement the learning
  • Use platforms like Teachable, Thinkific, or Podia for hosting

Value Maximizers

  • Include a quick win in the first module
  • Add implementation examples for different scenarios
  • Create checklists for each module
  • Include before/after examples
  • Add a completion certificate

4. Swipe File, Toolkit, or Checklist Pack

What It Is

A collection of ready-to-use templates, checklists, scripts, frameworks, or tools that help users implement solutions immediately without extensive learning.

Best For

  • Action-oriented audiences who want implementation tools
  • Problems that can be solved with templates or frameworks
  • Processes that can be systematized
  • Quick creation with minimal recording required
  • Providing immediate practical value

Sample Structure

Toolkit: "[Your Topic] Implementation Toolkit"

  1. Introduction Guide: How to use the toolkit and quick-start guide
  2. Section 1: 3-5 templates for [specific purpose]
  3. Section 2: 5-7 checklists for [common processes]
  4. Section 3: Swipe file with 10+ examples of [successful examples]
  5. Section 4: Decision frameworks for [common scenarios]
  6. Section 5: Quick reference guides and cheat sheets
  7. Bonus: Video walkthrough of how to use each tool effectively

Implementation Tips

  • Start with tools you've already created for yourself or clients
  • Focus on making tools immediately usable with clear instructions
  • Use editable formats when possible (Word, Excel, Google Docs)
  • Include examples of completed templates
  • Create a brief guide explaining when and how to use each tool

Value Maximizers

  • Add short video walkthroughs for complex tools
  • Include case studies showing tools in action
  • Provide both digital and print-friendly versions
  • Create multiple versions for different scenarios
  • Include automation options where applicable (spreadsheet formulas, etc.)

5. Expert Interview Series

What It Is

A collection of interviews with experts in your field, each focused on addressing different aspects of a central problem or topic.

Best For

  • Leveraging other people's expertise
  • Building relationships in your industry
  • Providing multiple perspectives on a topic
  • Creating content when you're not the primary expert
  • Adding authority through association

Sample Structure

Interview Series: "[Your Topic] Expert Insights"

  1. Introduction: Series overview and your framework for the topic
  2. Interview 1: Expert addressing [aspect 1 of the problem]
  3. Interview 2: Expert addressing [aspect 2 of the problem]
  4. Interview 3: Expert addressing [aspect 3 of the problem]
  5. Interview 4: Expert addressing [aspect 4 of the problem]
  6. Interview 5: Expert addressing [aspect 5 of the problem]
  7. Bonus: Implementation guide synthesizing the expert advice

Implementation Tips

  • Prepare a standard set of questions for consistency
  • Record interviews using Zoom, Skype, or similar tools
  • Focus each interview on a specific aspect of the broader topic
  • Keep interviews concise (30-45 minutes)
  • Ask experts for practical, actionable advice

Value Maximizers

  • Create written summaries of key points from each interview
  • Add your own commentary between interviews to connect concepts
  • Include an implementation guide that synthesizes all expert advice
  • Add timestamps for key topics in each interview
  • Create a "best of" compilation with the top tips

Based on the APC Fast Start Formula by Anthony C. Flatt

Create a sellable digital product in a weekend

What do people who have worked with Anthony say:

Rick Reagan

Sr. Product Manager

Fujitsu

"It was a pleasure working with Anthony at Fujitsu. Anthony is extremely well connected in the broadcast industry and knowledgeable. Anthony closed numerous business deals.

It would be an honor to work with Anthony in the future.

Thank you Anthony for some wonderful times at Fujitsu."

Mark Jeffery

Sr. Director Technical Strategy

Ericsson

"Anthony is the consummate sales professional. He integrates himself deeply into his customers hierarchy to keep pulse on what they need now, and what they will need in the future. He clearly communicates those needs internally to make sure that the right products are on the roadmap, and ultimately priced and packaged appropriately. It was a pleasure to work with Anthony"

Lacy Pack

Director of Technology

DirecTV

"Anthony provides what a customer expects...fast responses, attention to requests and having the customers best interest in mind while supporting his companies goals. Having experience with Anthony from a co-worker standpoint, as well as having him as an Account Executive selling to me, I cannot say enough about his professionalism."

Mark Jensen

Sr. Manager - Video Engineering

Cox Communications

"Anthony provided extremely valuable information and insight into how Tandberg's various products and services could be leveraged by Cox Communications. Through my position at Cox I was responsible for the interactive television strategy and I often called upon. Anthony was a trusted resource to assist in that planning."

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