APC Perfectionism Breaker
Identify your perfectionism triggers and get strategies to overcome them
Break Free from Perfection Paralysis
Perfectionism is the biggest killer of digital products. It keeps you stuck in endless planning, revision, and doubt—instead of shipping valuable solutions to the world.
This tool will help you identify your specific perfectionism triggers and give you actionable strategies to overcome them so you can launch your digital product fast.
Remember: As Anthony C. Flatt teaches in the APC Fast Start Formula, "Done beats perfect. Every. Single. Time."
1. Which of these thoughts often stops you from finishing your product?
2. How many unfinished or unlaunched products do you have?
3. How many revisions do you typically make before feeling satisfied?
4. Which aspect of product creation do you spend the most time on?
5. What would make you feel confident enough to launch your product?
Your Perfectionism Profile
Based on your responses, here are your primary perfectionism triggers and personalized strategies to overcome them:
Universal Strategies for Breaking Perfectionism
- Set a firm, non-negotiable launch date (ideally within one week)
- Define your minimum viable product (MVP) - the simplest solution that solves the core problem
- Focus on value delivery rather than production quality
- Commit to shipping Version 1 even if it makes you uncomfortable
- Remember that feedback from real users is more valuable than your assumptions
"An imperfect product that exists is infinitely more valuable than a perfect product that doesn't." - Anthony C. Flatt
My Product Launch Commitment Contract
What do people who have worked with Anthony say:
Rick Reagan
Sr. Product Manager
Fujitsu
"It was a pleasure working with Anthony at Fujitsu. Anthony is extremely well connected in the broadcast industry and knowledgeable. Anthony closed numerous business deals.
It would be an honor to work with Anthony in the future.
Thank you Anthony for some wonderful times at Fujitsu."
Mark Jeffery
Sr. Director Technical Strategy
Ericsson
"Anthony is the consummate sales professional. He integrates himself deeply into his customers hierarchy to keep pulse on what they need now, and what they will need in the future. He clearly communicates those needs internally to make sure that the right products are on the roadmap, and ultimately priced and packaged appropriately. It was a pleasure to work with Anthony"
Lacy Pack
Director of Technology
DirecTV
"Anthony provides what a customer expects...fast responses, attention to requests and having the customers best interest in mind while supporting his companies goals. Having experience with Anthony from a co-worker standpoint, as well as having him as an Account Executive selling to me, I cannot say enough about his professionalism."
Mark Jensen
Sr. Manager - Video Engineering
Cox Communications
"Anthony provided extremely valuable information and insight into how Tandberg's various products and services could be leveraged by Cox Communications. Through my position at Cox I was responsible for the interactive television strategy and I often called upon. Anthony was a trusted resource to assist in that planning."
