In my podcast, I have topics that are pretty well covered, and then I’ve got one item that doesn’t have hardly any podcasts done on that topic. Then I have about three or four that only have a few podcasts done on that particular topic, so that gives me three, four, or five different places to focus my attention. I can certainly come up with some great content, given that I can create it in any one of four or five different topic categories.

This gives me the flexibility to create the podcasts that I feel motivated to create, that I feel passionate to create, and not having to create one just because there’s a checkbox there.

So a category document is precious. It’s beneficial for us in managing the overall podcast itself. It’s essential to make sure that you have great content, and where you come up with the content is almost as important as the content itself. I know some people have podcasts where they get on, and every day they’re just going to talk.

They talk about whatever they want to talk about, and maybe they’re not even going to categorize their podcast. Maybe that particular episode is, you know, a rant or perhaps every episode is just a rant. For me, I want every episode to have a particular category, a particular topic, a particular focus.

I want to be able to deliver something of value. During that podcast, some useful little gold nugget, teaching something that nobody knows. Something that I’m doing that is working, something that I’ve done that didn’t work which people should stay away from. You know, some golden nugget, some little value that they’re going to get out of every one of the podcasts.

So what I do is I look at these categories, and I say: “Okay the categories that I want to create content on is about what has happened in my business recently, or one about what I’ve been learning, or what my business associates are doing. Or what one of my friends is doing.” That would be very valuable and interesting for other people to hear.

And that’s where I get a lot of my content; it’s real life stuff that is going on day to day. That’s why it doesn’t usually sound too polished; it doesn’t seem too professional.

I think getting the content out there is more important than the words that I use to convey it or exactly how I start and finish. Did I cover step one and then step three and they came back.

I don’t think it matters. I guess it just matters that you put gradually great content out there, that you put a lot of effort into knowing that it’s good content and then you put a lot of passion into your delivery of that as well.

So I usually do stuff that is happening to me in business, but I also do research. I will go out to the Internet, and I’ll research what’s trending, what’s popular you know, what’s out there that people should be looking at or trying or what things are working or not.

I just thought I would go over this. It is crucial that you do not overthink it.

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See you in the next article.


Anthony Flatt

Anthony Flatt is an experienced executive with over $100M in career sales and three decades of increasing success in technology sales, sales management, and business development, in both online and offline environments. A seasoned professional with strong entrepreneurial traits including tenacity, high energy and endurance, self-reliance, independent thinking, and a sense of urgency. Anthony is an author and creator of several books and cutting edge training programs with a demonstrated ability to develop a clear vision and achieve aggressive goals in challenging environments. Anthony is most passionate about helping people who are will to demonstrate a need to be successful through dedication, hard work and taking massive action.

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