Available On Amazon!
APC Fast Start Formula
How to Create a Sellable Digital Product in a Weekend
Turn your knowledge into income—fast.
Struggling to launch your first digital product? Overwhelmed by perfectionism, planning, or procrastination? APC: Fast Start Formula gives you a proven, no-fluff method to go from idea to income in just 72 hours.
In this rapid-read business book, entrepreneur and product strategist Anthony C. Flatt shares the exact 4-step framework he's used to help clients and students generate millions in revenue—without expensive tools, technical skills, or endless delays.
Whether you’re a coach, consultant, content creator, or service pro, this book gives you everything you need to launch a profitable digital product in a single weekend.
Inside You’ll Discover:
- The APC Formula for fast product creation (Audio > Polish > Content > Repeat)
- A complete weekend product sprint plan (Friday night to Sunday launch)
- 5 ultra-fast digital formats you can create—even if you hate writing
- How to overcome perfection paralysis and finally ship
- Tools, templates, and AI prompts to accelerate results
Who It's For:
✅ Knowledge experts ready to monetize
✅ Coaches and creators who want leverage
✅ Entrepreneurs tired of waiting for “perfect”
❌ Not for excuse-makers or get-rich-quick seekers
You don’t need a bestseller.
You need a buyer.
This book shows you how to get one—fast..
If you have already purchased the book, you can access the Free Book Resources Here: --->
Anthony C. Flatt is a seasoned business executive and serial entrepreneur with over 35 years of experience across high-tech, manufacturing, telecommunications, and IT industries, having driven over $100M in sales.
Flatt has held senior global leadership roles in both start-ups and established companies, including Fujitsu's New Product Development Group, TandbergTV, Ericsson, General Electric, Terayon, Digital Equipment, and Triveni Digital an LG Electronics company
He is known for his entrepreneurial traits like tenacity and independent outside of the box thinking, which have allowed him to achieve ambitious goals in challenging environments. He has authored several books and training programs, demonstrating his passion for helping those dedicated to success through hard work and taking massive action.
In addition to his professional accomplishments, Flatt served as the Chairman of Team Georgia USA Wrestling for ten years and is also a retired member of the board of directors for the Olympic NGB USA Wrestling.
Other Business Growth Books by Anthony
Being The Other Three Percent
How Winners Think, Act and Succeed
Where 97% Fail
Available on Amazon
The Clear Path System
Double Your Conversions Without Spending Another Dollar on Marketing
Available on Amazon
What do people who have worked with Anthony say:
Pat Poerch
VOD Program Manager
TandbergTV
"I enjoyed working with Anthony as he was always focused on developing creative solutions and addressing customer needs. He did a good job of putting the organization in a position to win new business."
Lac Do
Sr. Product Manager
Terayon Communication
"I've worked with Anthony for 7 years at Terayon and Fujitsu. Anthony has the drive, consistency and charisma to exceed our sales goals. He understands and present products well. He is able to build long term trusting and profitable customer relationships. He's an asset to any sales organization."
Mark Myskinski
VOD Systems Engineer
Cox Communications
"Anthony is an extraordinary representative of his company, products and services. Anthony is very reliable and detailed in his work ethic. He is also carries a veteran and welcome relationship with his co-workers, customers and business associates. I would hope to work with Anthony again someday."
Frank Gadberry
Sr. Video Sales Engineer
Terayon Communications
"Worked with Anthony as video sales engineer and appreciated his level of product knowledge, customer commitment and professionalism.
Very pleasant outgoing individual to work with"
