Anthony Flatt here,

Today I wanna talk about picking your niche. Now a lot of people talk about niche marketing, finding your calling and finding your passion, and I think having a product or products that target a particular niche is extremely valuable.


You’ve got some talent, you’ve got some capabilities, you’ve got some interest in a particular area and you wanna know, “Can I make a business teaching people how to do whatever it is I do in that area or what my knowledge is?”

Some of the strangest sounding niches have been some of the best. Things like teaching your parrot to talk and how to tie hair bows, teaching people how to lose weight and get those 6-pack abs. Those were all very good niches. Here’s how you define if what your interest is would make a good specialization or not.

A couple of things. First, is there a community? Is there a congregation of people who are very passionate about that as well? And you can find out if there’s a group of people out there by looking on the internet, seeing if there are forums and other websites that talk about whatever your interest is. Go to the bookstores, see if they have magazines and commercial books written on those particular subjects.

Search for A Keywords

You can do Google searches, see what the hits on the particular keywords are. But, you need to find something that you’re passionate about. You also need to most importantly find out if there’s a community of people that are also passionate about that. For example, my first product was how to start a wrestling club and it was targeting the youth wrestling niche.

I wasn’t super successful initially in the niche. I sold some products because I created a great product that was niche specific. So I created a second product behind that, and a third, and a fourth. What I found is yes, there is a community for that, there are raving wrestling fans. We’re talking about youth wrestling, we’re not talking about the pro-wrestling stuff, but we do cross over, I know a lot of pro wrestlers.

Youth Education

We’re talking about people that are youth wrestlers, elementary school, middle school, high school. What I found, unfortunately, was one key element that was missing from the group, and that was really the disposable income to invest in education on how to get better at wrestling and starting a wrestling club or running a wrestling tournament.

I think that’s because youth wrestling is largely a blue-collar sport. Meaning there’s a lot of people who work in blue-collared jobs, and they don’t necessarily have the disposable income that I would want them to have, or need them to have, to be able to buy products on how to do these things.

They’d rather go out on the internet and do Google searches or look on YouTube and see what they can find for free, but they’re not that interested in investing in educational material to teach them how to do these things.

The Niche

Out of that frustration, I came back to something that I didn’t think was gonna be a good niche for me because it’s not a “hidden gem” niche, it’s a wide-open niche. The business niche. I don’t even know that you can call the business market a niche, simply because there are so many people in it. But I was successful in this niche for two reasons.

By default, it’s the thing I know the most about. It’s what I’ve been the most successful at. I have a lot of experience in starting, running, and growing businesses. I have a lot of experience in bringing new products to market, both nationally and internationally.

I’ve brought products to market for Japanese companies, Korean companies, for companies out of the UK and here in the US. It’s just kinda all over the place and that experience, which I kinda devalued initially, was the key to my success.

Plan, Execute, and Repeat!

Can I do the gardening niche? Can I do the Internet/stock trading niche?, They’re not necessarily a place that I have an extreme amount of interest or knowledge in, but the business niche was, and that was good for me.

Many people have been successful in other niches and everybody’s kinda looking for the secret niche, the one that nobody is targeting. But be careful with that. If nobody is targeting a particular niche at all, there may be a reason for that. I think that’s kinda what happened with me on the wrestling niche.

Now there are a few guys out there that are selling wrestling products to the wrestling niche. So I studied those guys to see what they’re selling, how they’re selling it and how they’re successful.

My Passion

Based on that, I’ll probably come back and create some more products. I’m still very involved in youth wrestling on a volunteer side. I do still create a lot of products for youth wrestling, but I give them away. Gave them to our state association, which I’m the chairman of. I also give it to the national organization, and I just give that freely because that’s something I’m very passionate about and I enjoy doing that.

The marketing niche, business niche, and internet marketing niche are where I found my place. Helping people take their business to the next level, to understand how to sell products, how to build products and how to get it out there. I’m very passionate about and I’m very good at it, so that’s what I’m focused on.

Familiarizing Your Niche

So if your niche is not successful initially, go back and re-look at what your skills and capabilities are. What is your day job? What is your education? Maybe that’s the niche that you need to be in. The business niche works for me because there’s a huge amount of interest in it. It’s highly competitive, there are lots of people selling lots of products all the time.

Think about it like this. If there’s this huge stream of water in this huge rolling river. How much of it do I need to peel off to be successful versus a niche that may just be this tiny little babbling brook of water, right? So if there’s a big enough niche on an interesting stream, you can carve out your piece of it and be very successful.

Hopefully, you can take away from this and find your niche. Find the one that’s got a raving community. Specifically of people that will spend money, that have disposable income. And if not, if you find a one that is got a lot of competition. Find your piece of that business niche, that internet marketing niche. Whatever that highly competitive niche is, and get your piece of it.

Either way, you’re gonna be successful. You’re probably gonna end up doing both at some point in time. That would be my suggestion for finding your niche.

Do you need expert help to start or to grow your existing business? Connect with me and let’s work together.

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Anthony Flatt

Anthony Flatt is an experienced executive with over $100M in career sales and three decades of increasing success in technology sales, sales management, and business development, in both online and offline environments. A seasoned professional with strong entrepreneurial traits including tenacity, high energy and endurance, self-reliance, independent thinking, and a sense of urgency. Anthony is an author and creator of several books and cutting edge training programs with a demonstrated ability to develop a clear vision and achieve aggressive goals in challenging environments. Anthony is most passionate about helping people who are will to demonstrate a need to be successful through dedication, hard work and taking massive action.

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