There are several ways you can build an email list. You can create a subscribers list, an opt-in list, and there are much more evolving all the time. We are going to discuss some of the more widely used methods. And some of the important ‘behind the scenes’ things you need to know to set up a profitable list. There will be a spread out series over the next few weeks. Make sure you’re subscribed, so you don’t miss any critical information.
The first thing we are going to talk about is an autoresponder. Autoresponders have been around for a while, and they are the backbone of any online or offline business that uses email marketing. Autoresponders save a tremendous amount of time by basically automating the entire process of ongoing email communications with your customer. The autoresponder software can be programmed with your specific requirements. Very convenient.
Once you set the parameters of how you want things done, how often you want emails sent out, which emails do you want to send out to who when, and how often, it just happens automatically. Once you set this all up, it will work for you automatically. Even when you’re sleeping, and you can get as creative as you want with these parameters.
If a person gets an email from you and takes a specific action, you can then move them to another list. That will then take some other action and send them another email with something else in it. If they don’t take action on your first email, you can send them to a different list and send them a separate email follow up with a different CTA (call to action).
You can get as crazy as you want with these autoresponders. They used to be only available to the elite marketers and the large corporations that could afford the cost of this software.
But today autoresponders are readily available and cost as little as 19 dollars a month. So why are autoresponders so important? Autoresponders save you time and money by automatically building your lists. Autoresponders also help you stay compliant with the anti-spam acts by making sure that you don’t send the wrong kinds of emails out too, that you don’t send them to the wrong types of people.
Be careful anytime you buy any mailing list because frequently they have emails on them that are actual emails that are put out there to look for people that are not following the Camp Spam Act.
If you don’t follow these laws, not only could you find yourself out of business but you could get fined for each email that you send out that violates the law. So it’s vital for you to stay compliant and not even consider doing things that violate these laws.
Autoresponders can be used to send out regular blast emails to your entire list or individually triggered emails only to certain people on your list based on the actions that they’ve been taking on previous emails. You can use autoresponders to schedule emails days weeks months and years in advance to automatically go out and then to manage your list for you automatically.
I use Aweber for all my auto-responding needs. So this was the first article in my series, it is not going to be a day to day series, but I will expand.
Thanks for stopping by, see you in the next!
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