In addition to the features and capabilities of each autoresponder, there are other things that you should consider as well.
Some things are like performance. If you purchase an autoresponder from a petite provider, is there service as responsive as other services? The last thing you need is to have issues sending your emails.
How’s their Customer Support? How’s their cost for a feature set. How do they do their billing? Do they bill you for active subscribers? Do they charge you for the number of emails you send out?
It’s not just how much they charge you per month, but it’s also how they’re billing you.
Does the service charge you for having multiple lists? Do they charge for sending numerous emails? Do they allow you to import other lists? Do they let you do single opt-in or double opt-in?
There are several things for you to consider. Autoresponders can be very useful for helping you build a huge list very quickly. You need to determine what your particular needs are how you’re going to use your autoresponder in your business sales a marketing plan whenever possible.
Get somebody who is successful in setting up autoresponders or somebody experienced in setting up autoresponders to help you set yours up. Paying somebody a little bit of money to help you get set up will save you many hours of trial and error.
Once you have an autoresponder set up, you need to figure out how you are going to get the customer to give you their email address in the first place.
More often than not, you’re going to have to offer the customer something of value in exchange for their email — a bribe, basically, in exchange for their contact information. One of the biggest things a lot of people use are e-books. I’ll give you an e-book that’ll tell you how to do something if you give me your email address of where I should email it.
Now a lot of novice and newbie marketers make the mistake of throwing together an e-book quick to get somebody to give them an email address. Thinking they can move on to trying and sell them something later. That e-book is going to be the first thing the customer gets from you, and that’s going to be their impression of you. Don’t be an idiot.
If you send them a terrible little e-book for their email address, what do you think they’re going to think of you when you send them your next offer? When you want them to pay you money for something. What they got from you previously was trash, so they’re probably not going to be very keen on purchasing anything from you in the first place. Be wise.
What I strongly suggest as you take your best content and you put that in your e-book so that the impression that the customer gets from you is extremely high. And that content must be precious. Now they will expect that the next thing you provide them is going to be even better than that.
This article is for your benefit. Do not take the power of making you prospects happy for granted. Without satisfied customers, your brand, and in turn, you, are nothing.
If you want some personal help and maybe even team coaching, click right here. I will be more than happy to help you take your business to the next level.
Have a good one.