Let’s jump right into it. To start off, I need you to remember something very important. Your offline webinars need to provide value to your customers.
For example, Let’s say you sell standard office equipment. Your basic instinct would tell you that your webinar should be about telling your customer all the benefits of the equipment you sell.
That instinct would be misleading. Simply because that is already what your competitor is doing. Trying to sell your customer a product based on the benefits of that product.
Instead, why not send them a link to a short webinar on how your product can help increase productivity and lessen downtime in the workspace. Perhaps you can include that working smarter is better than working harder. Think about it, would you rather listen to a 30-minute sales pitch, or attend a 20 to 25-minute webinar full of value adding content? The answer is obvious.
The key to having a successful offline webinars is to give your customers what they want. You need them to think, “Okay so this webinar is going to need 30 minutes of my undivided attention. But I have no choice because I need to hear this.” That is the core element every successful webinar needs, value to the customer.
Another key to success which ties into providing value for the customer is think about your webinar. Not as a sales pitch, but as content that can make your customers lives easier. If you shift your thinking in this way, it will then be much easier to create the correct type of content.
One of the many added benefits is that your webinar puts you right where you want to be, in front of your potential clients. In the fast-paced industry of marketing online, many people prefer watching a video presentation or listening to an audio presentation. Instead of having to read an article or written report.
You-Tube, for example, is hitting record high views this year than they ever before. Why do you think that is? Because when people are given a choice between reading the newspaper or being able to watch that same news in video. Where it is presented to them, 95% of people would rather watch the video.
When potential clients watch a video on your webinar and they are able to see your face and get a sense for who you actually are. They will be more likely to exchange their details for your content. Thus building your subscriber list with loyal customers.
So by getting “face-to-face” with your customer, not only do you have your foot in the door, but you are practically standing in the kitchen having a discussion and building a relationship with your client.
Because your webinars are live, it is not production-grade commercials. It is real interaction with your customers and prospects. Webinars are not edited lies, they are real.
Finally, webinars are a golden opportunity to build that much-needed relationship with your customer. On your webinar, you can encourage people to ask questions and start discussions. Meaningful discussion is a good way to turn strangers into friends and friends into possible customers.
I hope this article gave you more insight into the value of offline webinars. For more on offline webinars, here is another free 54-page ebook I would like you to have. You can download it here.
This is Anthony Flatt, have a good one.