I put the recording of my podcast out there; then, my podcast manager writes show notes for that podcast. Then, we go and have somebody professionally re-write the show notes. We replace those show notes with the professionally edited ones, and then my podcast manager also edits those a little bit to make them even better.

We go through the next step, and we implement and refine. Once I’ve created a podcast, sometimes I’ll go back and take the transcripts of that podcast and the show notes and read through those again. I’ll also listen to the podcast a few times.

If I don’t particularly like the podcast that I created, I may recreate that podcast using my transcripts. I’ll use my show notes as my script, and it produces a much higher quality podcast. That is what I have found.

I’ve got to get everything perfect before I put the first podcast out there. I would say start recording immediately; your podcast will get better over time. You can implement them and then refine it into something better later on. You can see what your listeners are listening to and pick the better ones, then focus a little bit more on those topics.

The ones that aren’t so good try to figure out why. Maybe you need to recreate some of those. Perhaps you need to rerecord some of them. But don’t be scared to get that content out there.

So in closing, I’d say don’t just throw content out there. Think about what you’re putting out there. Get it out there right away. See what the listeners think about it and then make it better. Make sure you’re managing it so you know that you’re not overly focusing on one area or another but create lots of content.

Give your listener something interesting to listen to and not the same thing over and over and not just a bunch of ramblings of a madman. Hope you enjoyed it.

You can check my podcast right here.


Anthony Flatt

Anthony Flatt is an experienced executive with over $100M in career sales and three decades of increasing success in technology sales, sales management, and business development, in both online and offline environments. A seasoned professional with strong entrepreneurial traits including tenacity, high energy and endurance, self-reliance, independent thinking, and a sense of urgency. Anthony is an author and creator of several books and cutting edge training programs with a demonstrated ability to develop a clear vision and achieve aggressive goals in challenging environments. Anthony is most passionate about helping people who are will to demonstrate a need to be successful through dedication, hard work and taking massive action.

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