This article is going to cover a few facts and statistics. So, believe it or not, but even in today’s technologically advanced business world, there are still business owners I talk to that do not believe in using Social Media as a business tool. They think that Social Media is just a fad, or it’s just for children.
If you’re not using social media today to spy on your competition and see what they are doing and how they are doing it successfully or to engage with your customers more or find new customers, then you are getting left behind.
Let me help you understand what I mean a little bit better.
I went out and found some statistics that I would like to share with you. These will hopefully give you an understanding of what exactly social media can mean to your business. Social Media is not new; let’s get that out there right now. Twitter came about in 2006, In 2004, Facebook hit the scene, LinkedIn hit the web in 2002, and Google 1998.
So all of them have been around for at least a decade or more. So there you go, Social Media is not new. It has been around for a very long time. You can argue and say that Google is not technically social media, but they would disagree since they have spent over a half a billion dollars trying to compete with Mark Zuckerburg and Facebook as a social media platform.
Social media platforms will market themselves as a social environment.
You can do things like post pictures and text friends and post videos, etc. Make no mistake about it. Social Media platforms are, in fact, advertising platforms and they generate almost all of their revenue from advertising events that happen on the platform.
Basically, in the past, you could create an account for your business, gain a bunch of followers, and send a message out to reach all these followers. It was very successful for a very long time. But these popular platforms figured out that they could make heaps of money by getting you to pay them to advertise your business on their platforms.
And that is why today, you going to have to pay them to get your add out to crowds of people. For example, Facebook now requires you to pay them for advertising your message and getting your brand out there. See the thing is that, yes, you can very well create a post and send it out to all your friends. The reality is that only 10% of your followers are going to see it.
If you want to reach the other 90%, you are going to have to buy Facebook ads. Because of this, we are starting to see a massive shift where instead of creating social media accounts, people are now rather paying social media platforms to advertise for them.
My advice to you would be: Be wise! Don’t say to yourself: “I am different.” The ever-changing world that is marketing will chew you up and spit you out. There is a reason everyone else is doing it.
I hope you enjoyed this article. If so, then please take a look at some of my other materials on my website. To do so, Click Here!
As always, see you in the next one.