Anthony Flatt here. Let me talk about “immersion” today. The best way to learn anything is to immerse yourself in it. This is something that I learned a long time ago.
This is part of multi-level marketing. Those that are in multi-level marketing know that a lot of what the multi-level marketing companies do. Which is to inundate you with training material.
What they are trying to do is immerse you into their training programs. Immersing you and helping you to build your education, inspiration and aspirations to have a business in their multi-level program.
I’m a big fan of multi-level marketing. I belong to several multi-level marketing. Some of them I have been a member of for 10-20+ years. I don’t do multi-level marketing today. I don’t believe in it. And I just want to be honest with you.
I don’t like meeting people. Meeting people that I don’t know if we have similar interests. I enjoy spending time with people that have the same interests that I do. Considering I’m a very busy person, that’s just not what I want to do. And going to coffee shops and gas stations and meet people is not my thing.
Now they are using internet marketing more and more. It’s just not for me. I know lots of people that are multi-millionaires from multi-level marketing. And that’s good for them and if anybody wants to join one let me know.
I’ll hook you up. Back in the day, I was interested in improving my life and being more like my up line. They were living a good life, building their business, doing all the right things. They had a happy marriage. Good strong kids that were doing well in school. That time, I’m not married yet, and I didn’t have any kids. And that’s what I wanted. I wanted the same things that they had.
Ways to Immerse Yourself
Listen to their cassette tapes
What I did is to listen to all the cassette tapes they gave me. And I just did what they told me to do. I’m not scared to walk around with my headphones and to listen to these tapes all day long every day.
I had tapes that I would listen to from the time I woke up to the time I go to sleep. It was a little goofy seeing me walk around with headphones in the office. I’m so jazzed up about learning and hearing what these people had to say that I’m moving from tape to tape. And I went through hundreds of tapes.
I’ve taken that same process and I’ve duplicated it again and again in my life and my career. A large Fortune 100 company hired me to come in and build a product. Or come in and create a sales channel or market a product and I don’t know what their product is.
Know and Understand your Product
For me to sell a product, I need to know it understands it. I need to tear it apart; need to immerse myself in what their product is. Just reading everything that they have ever put out on their product. Talking to everybody I could.
Study the competition
Study the competition as much as you can. And just immersing myself in knowing everything there ever was to know about that product.
Often, I tell people I’m smart. Telling them I’m smart, I also try to know more about the subject than anybody else. That takes immersion.
Get around successful people
It takes a lot of time and effort. Now, to build my internet marketing business, I’m getting around people are well above my level. Those people who are doing things that are much larger than I am doing today and I am just learning and listening. I’m not taking everything that they say and trying to act on it. Because I’d be running all over the place trying all kinds of things.
Have a game plan
I have my game plan for how I’m building my business and what I’m doing. And I’m listening to audio. I travel a lot so I’ve got my headphones on. Listening to these audios in the airport, on the airplane, in the rental car, on the way to my hotel. Immersing myself in this training.
I don’t have liked one training program. And I am going through a lot of different mediums that I am listening to. Some of them are training programs, Some of them are podcasts, Some of them are YouTube videos. Anything is in line with what I am trying to learn and trying to do, it makes me say “I want to listen to it.”
I don’t want to listen to it just one time. That’s something interesting to me that people will read a book one time and never read it again. People will listen to an audio one time and never listen to it again. Or watch a video and never watch it again. I’m watching to gain the secret nuggets and the jewels included in the audio program.
That’s why it has to be a quality content. If there are NO nuggets in there and nothing to learn, then it is not worth my time. And I’m trying to immerse myself into that topic I am listening to. Again and again, so I can become an expert. I can use that in my business so it becomes second nature.
Repeat, repeat, repeat
They say repetition is the mother of skill. If you keep on listening to something over and over, I believe you will get more and more out of it. Now you get pretty bored pretty if you keep listening to the same audio program again and again. I create playlists and put those on an iPod and just listen to them again and again.
As I’m traveling and moving around, I am still getting the concepts. Often, I am about hearing things. I’m not even thinking about it, just carrying my luggage from the car into the airport and I’m learning. And I encourage you to immerse yourself. To get podcasts.
To get YouTube videos. You can use Torch which is a web browser. It can strip the audio out of any YouTube video. Take that and put it on your iPod and listen to it again and again. There’s lots of good free content out on YouTube. If you’ve got a DVD or an audio program, take the audios from it. Put them in an iPod and listen to them again and again. Don’t be afraid to walk around with some headphones on.
If you want to be a little more discreet about it, Motorola has some headphones. Headphones that rest on the back of your neck and it comes around and fit into your ears. Someone looking at you from the front won’t even tell that you’ve got headphones in. Also, you don’t have that wire dangling down since they are Bluetooth enabled. And you can have your iPod in your pocket.
Yet I don’t care. I walk around with a nice pair of Bose headphones I bought a very long time ago. And I’m using them up to this day. Talk about a quality product. I walk around with those Bose headphones all the time. I can use them to make a telephone call or just listen.
Master everything that is related to your topic
If I can do anything today, let me encourage you to take whatever it is you’re trying to learn whatever it is you’re trying to master, just immerse yourself in it. Master everything you can about your topic and subject and become that expert by being immersed in it.
If you know a little about a lot of things it will be a lot more difficult for you to convey value to your customers and to your subscribers. If you immerse yourself and become an expert on something I think your customers will see the value.