Available On Amazon!
Being the Other Three Percent
How Winners Think, Act, and Succeed Where 97% Fail
97% of people dream. Only 3% do what it takes.
Which one are you?
In a world full of excuses, distractions, and mediocrity, Being the Other Three Percent delivers the raw truth: success isn’t handed out—it’s earned through sacrifice, discipline, and action most people aren’t willing to take.
Anthony C. Flatt—entrepreneur, business strategist, and $100M sales powerhouse—has spent over three decades building elite-level careers, companies, and champions. Now, he’s handing you the mindset, principles, and field-tested systems that separate the top 3% from everyone else.
Inside, you’ll discover:
✅ Why “luck” is a lie and how the top performers create their own
✅ The daily habits, decisions, and sacrifices that winners make (and losers avoid)
✅ How to destroy entitlement, excuses, and procrastination—permanently
✅ Why motivation will fail you—and how discipline saves you
✅ The proven path to success in business, sports, and life—without gimmicks or fluff
This book is not for everyone. It’s for the few who are ready to think different, act different, and live different—and who refuse to settle for average.
No sugarcoating. No shortcuts. Just the hard-earned truth that transforms dreams into results.
If you’re ready to stop wishing and
start winning, this is your blueprint.
If you have already purchased the book, you can access the Free Book Resources Here: --->
Anthony C. Flatt is a seasoned business executive and serial entrepreneur with over 35 years of experience across high-tech, manufacturing, telecommunications, and IT industries, having driven over $100M in sales.
Flatt has held senior global leadership roles in both start-ups and established companies, including Fujitsu's New Product Development Group, TandbergTV, Ericsson, General Electric, Terayon, Digital Equipment, and Triveni Digital an LG Electronics company
He is known for his entrepreneurial traits like tenacity and independent outside of the box thinking, which have allowed him to achieve ambitious goals in challenging environments. He has authored several books and training programs, demonstrating his passion for helping those dedicated to success through hard work and taking massive action.
In addition to his professional accomplishments, Flatt served as the Chairman of Team Georgia USA Wrestling for ten years and is also a retired member of the board of directors for the Olympic NGB USA Wrestling.
Other Business Books by Anthony
The CLEAR Path System
Double Your Conversions Without Spending Another Dollar On Marketing
Available on Amazon
APC Fast Start Formula
How to Create a Sellable Digital Product in a Weekend
Available on Amazon
What do people who have worked with Anthony say:
Rick Reagan
Sr. Product Manager
Fujitsu
"It was a pleasure working with Anthony at Fujitsu. Anthony is extremely well connected in the broadcast industry and knowledgeable. Anthony closed numerous business deals.
It would be an honor to work with Anthony in the future.
Thank you Anthony for some wonderful times at Fujitsu."
Mark Jeffery
Sr. Director Technical Strategy
Ericsson
"Anthony is the consummate sales professional. He integrates himself deeply into his customers hierarchy to keep pulse on what they need now, and what they will need in the future. He clearly communicates those needs internally to make sure that the right products are on the roadmap, and ultimately priced and packaged appropriately. It was a pleasure to work with Anthony"
Lacy Pack
Director of Technology
DirecTV
"Anthony provides what a customer expects...fast responses, attention to requests and having the customers best interest in mind while supporting his companies goals. Having experience with Anthony from a co-worker standpoint, as well as having him as an Account Executive selling to me, I cannot say enough about his professionalism."
Mark Jensen
Sr. Manager - Video Engineering
Cox Communications
"Anthony provided extremely valuable information and insight into how Tandberg's various products and services could be leveraged by Cox Communications. Through my position at Cox I was responsible for the interactive television strategy and I often called upon. Anthony was a trusted resource to assist in that planning."
Pat Poerch
VOD Program Manager
TandbergTV
"I enjoyed working with Anthony as he was always focused on developing creative solutions and addressing customer needs. He did a good job of putting the organization in a position to win new business."
Lac Do
Sr. Product Manager
Terayon Communication
"I've worked with Anthony for 7 years at Terayon and Fujitsu. Anthony has the drive, consistency and charisma to exceed our sales goals. He understands and present products well. He is able to build long term trusting and profitable customer relationships. He's an asset to any sales organization."
Mark Myskinski
VOD Systems Engineer
Cox Communications
"Anthony is an extraordinary representative of his company, products and services. Anthony is very reliable and detailed in his work ethic. He is also carries a veteran and welcome relationship with his co-workers, customers and business associates. I would hope to work with Anthony again someday."
Frank Gadberry
Sr. Video Sales Engineer
Terayon Communications
"Worked with Anthony as video sales engineer and appreciated his level of product knowledge, customer commitment and professionalism.
Very pleasant outgoing individual to work with"
