APC Weekend Planner
APC Fast Start Formula
Weekend Product Plan
Create your sellable digital product in just 72 hours
Your Product Name:
Target Audience:
Main Problem Your Product Solves:
Overall Progress: 0%
FRIDAY EVENING: Choose, Outline, Record
6:00 PM - 7:00 PM: Choose Your Topic
7:00 PM - 7:45 PM: Outline Your Ideas
7:45 PM - 9:30 PM: Voice Record Your Content
Additional Friday Tasks:
Friday Notes:
SATURDAY: Transcribe, Edit, Format
9:00 AM - 11:30 AM: Transcribe Your Recording
11:30 AM - 2:30 PM: Edit Lightly
2:30 PM - 6:30 PM: Format Into Your Chosen Medium
Select your product format:
Additional Saturday Tasks:
Saturday Notes:
SUNDAY: Publish and Promote
9:00 AM - 10:30 AM: Final Review and Refinement
10:30 AM - 12:00 PM: Create Your Product Description
12:00 PM - 2:00 PM: Choose Your Platform and Price
Select your platform:
Set your price:
The recommendation is $18-$28 for your first product
2:00 PM - 5:00 PM: Publish and Announce
Additional Sunday Tasks:
Sunday Notes:
Your APC Fast Start Weekend Plan
Follow this 72-hour plan to create your digital product this weekend. Remember Anthony Flatt's key principle: done beats perfect. The goal is to get your product out into the world, even if it's not flawless. You can always improve it later based on real customer feedback.
By Sunday evening, you'll have created and launched your first digital product - something most people only dream of doing!
💪 You've got this!
What do people who have worked with Anthony say:
Rick Reagan
Sr. Product Manager
Fujitsu
"It was a pleasure working with Anthony at Fujitsu. Anthony is extremely well connected in the broadcast industry and knowledgeable. Anthony closed numerous business deals.
It would be an honor to work with Anthony in the future.
Thank you Anthony for some wonderful times at Fujitsu."
Mark Jeffery
Sr. Director Technical Strategy
Ericsson
"Anthony is the consummate sales professional. He integrates himself deeply into his customers hierarchy to keep pulse on what they need now, and what they will need in the future. He clearly communicates those needs internally to make sure that the right products are on the roadmap, and ultimately priced and packaged appropriately. It was a pleasure to work with Anthony"
Lacy Pack
Director of Technology
DirecTV
"Anthony provides what a customer expects...fast responses, attention to requests and having the customers best interest in mind while supporting his companies goals. Having experience with Anthony from a co-worker standpoint, as well as having him as an Account Executive selling to me, I cannot say enough about his professionalism."
Mark Jensen
Sr. Manager - Video Engineering
Cox Communications
"Anthony provided extremely valuable information and insight into how Tandberg's various products and services could be leveraged by Cox Communications. Through my position at Cox I was responsible for the interactive television strategy and I often called upon. Anthony was a trusted resource to assist in that planning."
